(Pharmacy) Brand Manager

Job Description

On behalf of our client - a global, science-led bio pharmaceutical company - we are seeking a Brand Manager to join their team. You’ll play a key role in managing their brand in the therapeutic area of Respiratory and Immunology to achieve the brand objectives and outcomes.

Key Responsibilities

Brand Management and Strategy

• Develop and execute strategic and operational marketing plans, including launches and digital initiatives.
• Build and manage P&L of brands aligned with company's goal.
• Build brand narratives, set KPIs, and use market insights to guide strategy.
• Anticipate market trends to shape brand direction and long-term growth.

Execution and Collaboration

Team and Compliance

Requirements

Requirements

Bachelor’s Degree of Pharmacy or Medicine. More than 3 years’ experience in pharmaceutical brand management with a good track record of effective implementation of plan and campaign. Strong organizational and interpersonal skills, with proven project management experience (complex projects) to drive performance. Experience in Consumer and / or Managed Markets promotions and / or strategy roles is a plus. Experience in Insight / Market Research is a plus. Proven leadership skills, ability to connect and collaborate across matrix organizations. Sales and / or Sales Leadership experience is a plus. Knowledge and experience in navigating the regulatory approval process and other relevant codes of practice. Understanding of the development and commercialization of pharmaceutical products and the Vietnam Healthcare environment is a plus. Excellent proficiency in English Experience in specialty / oncology / biologic pharmaceutical brand management is a plus.