Our client is a prominent and fast-expanding B2C technology platform in Southeast Asia, now growing its presence in the Vietnamese market. They are seeking a proactive and strategic Business Development Associate to join their Vietnam team to help scale user acquisition efforts and build key partnerships within the local market.
Key Responsibilities
- Design and implement effective acquisition strategies to attract skilled users across targeted industries and professional segments.
 - Identify and onboard high-potential individuals, ensuring alignment with the company's quality and engagement standards.
 - Conduct market research to stay updated on industry trends, skill demand, and competitor movements to refine acquisition approaches.
 - Develop strategic partnerships with educational institutions, training centers, industry networks, and relevant organizations to create sustainable talent pipelines.
 - Work cross-functionally with marketing, operations, and product teams to optimize the onboarding process and user experience.
 - Analyze key metrics including acquisition volume, activation rates, conversion, and retention to drive performance improvements.
 - Troubleshoot challenges in acquisition or onboarding flows and adapt strategies accordingly to ensure business targets are met.
 - Develop initiatives to engage users post-acquisition, strengthen brand loyalty, and increase platform participation.
 
Key Requirements :
Bachelor's degree in Business, Marketing, or a related field.Minimum of 3 years of experience in supply acquisition, business development, marketing, or related field, within a marketplace business.Strong communication and negotiation skills, with the ability to engage diverse stakeholders and audiences.Excellent verbal and written communication skills in English and VietnameseSolid analytical skills with a proven ability to work with data and performance metrics.Familiarity with digital services, marketplace platforms, or consumer-facing applications.Previous experience in business development, sales, or community growth roles.Project management experience in fast-paced, high-growth settingsExposure to user growth or marketing campaigns is an advantage