About us
Birchbury is a product led footwear brand. We make premium barefoot leather shoes for the United States. Wide toe box. Zero drop. Flexible and comfortable from day one. We keep our growth stack simple. Meta and Google Ads. Clean creative that proves the product.
About the role
We are hiring a Performance Videographer to own short form video for paid ads. You will plan, shoot and edit one new ad each week, then ship the right variants for Meta and Google. You will work directly with the founder in Ho Chi Minh City. You will also collaborate with a full time photographer in the Philippines and a full time designer.
The role is full time. In person shoots in HCMC.
Remote editing with regular on site check ins.
Top 5 Objectives
- Own the weekly ad pipeline from idea to launch
- Deliver platform ready variants for Meta and Google each week
- Turn core claims into clear on screen proof that builds trust
- Hit first winner in the first ninety days and document what worked
- Keep files clean and on schedule so the team can move fast
Main Responsibilities
Content Strategy for PerformanceCreate simple weekly plans for new hooks and anglesTranslate claims into visual proof like toe splay demo and flexibility bendWrite simple scripts and shot lists and align with the founder before shootsProduction and EditingRun small product and lifestyle shoots in HCMCHandle light, exposure, audio and basic set controlEdit 15 to 45 second cuts with captions and light motion graphicsDeliver 16 : 9, 1 : 1, 4 : 5 and 9 : 16 versions with SRTIteration and LaunchProduce fast variants such as intro swaps, CTA cards and thumbnail cardsShare rough cuts on time, take feedback, and ship finalsLog test notes and learnings after launchReporting and Collaboration
Work with the founder on priorities and approvals Sync with the photographer and the designer to plan assets for email and ads Track simple platform metrics like CTR, VTR, ROAS and cost per viewRequirements
Three or more years creating short form ads for DTC brandsStrong shooting craft for small product sets including light, color, texture and audio Speed in Premiere Pro or DaVinci ResolveSolid captions and clean timing Reel or case studies with Meta or YouTube resultsBased in HCMCAble to attend in person shoots English from basic to goodIf English is basic the reel must show strong performance workBonus Footwear or apparel experience UGC direction and simple studio setupsComfort with US buyer insights and safe claims for platformsKPIs You Will Be Measured On
One new ad per week with all required variantsOn time delivery at or above ninety five percentWithin ninety days at least one to two winners that hit about four times ROAS or around three percent CTR on MetaClear weekly test notes and recommendations