[HN, Lien Quan Mobile] Strategic Marketing Specialist

Job Description

• IMC New/Initiative Planning: Propose targets, develop and implement new/initiative IMC plans/campaigns (including product launches) aligned with business priorities, brand and customer needs; work with product, KOLs, and community teams to deliver results.
• IMC Execution: Manage execution of IMC mix including content marketing (website, copywriting, art direction, video production, influencer activities); optimize and repurpose content across social media channels.
• Campaign Management: Drive product/campaign awareness and engagement; manage brand media channels; ensure campaigns are on time and within budget.
• Marketing Analytics: Use analytics to measure campaign success, improve brand awareness, and apply learnings to future launches. Build simple tools for the team: trackers, dashboards, templates, forms (Google Sheets/Docs)

Job Requirements

• Experience: 3 years of experience with proven records in end-to-end IMC Marketing/Brand Marketing
• Background: Bachelor's degree from reputable universities or equivalent practical experience
• Gaming Passion: Demonstrated ability to play and thoroughly understand the gameplay mechanics of a midcore/hardcore game
• Problem-Solving: Highly logical and analytical thinker with a curious mindset, constantly exploring and applying industry best practices.
• Deliver results in high-pressure environment: Proven ability to manage tasks in an organized manner and consistently deliver results under pressure.
• Communication: Strong verbal and written communication/presentation /negotiation skills
• Language: Equivalent ~ 6.5 IETLTS in English
• Data Proficiency: Comfortable working with data, including funnel math, lift tests, and interpreting basic dashboards to inform decisions is a nice-to-have thing

*APPLICATION FORM GUIDANCE:

Please help to submit your job application package with the documents as

• Your CV
• The Garena Application Form (You can download the file in the link below, fill in and upload with your CV): https://shorturl.at/yjhxh