Head of Marketing

ACG3681JOB

Our client a leading digital-first securities company in Vietnam is hiring a Head of Marketing to drive user growth and strengthen its market position.

Marketing Strategy & Leadership

• Lead the overall marketing strategy across brand growth digital marketing PR social media content and user engagement.
  

• Translate business objectives into clear marketing plans campaign priorities budget allocation and measurable KPIs.
  

• Own the annual marketing roadmap and ensure strong execution across multiple teams and workstreams.
  

• Work closely with senior leadership product sales business and technology teams to align marketing activities with user growth and revenue objectives.
  

Creative Production & Channel Management

• Oversee creative production content development animation and digital content execution across owned media channels.
  

• Manage social media channels including YouTube Facebook TikTok and other relevant digital platforms.
  

• Ensure content quality consistency and alignment with DNSEs brand positioning investor education objectives and business growth priorities.
  

• Coordinate with growth PR product and business teams to ensure content and creative initiatives support user acquisition engagement and retention.
  

• Manage related media booking activities partner campaigns and branded content initiatives where relevant.
  

• Build clear workflows ownership and performance standards across creative content production and social media teams.
  

Growth Marketing

• Drive user acquisition and retention initiatives to support companys growth targets.
  

• Optimize digital marketing channels campaign funnels conversion rates CAC/CPA and marketing ROI.
  

• Develop lifecycle marketing CRM retention and engagement campaigns to improve user activity and long-term value.
  

• Use data and performance insights to continuously improve campaign effectiveness and budget efficiency.
  

PR Brand & Communications

• Lead PR and communications strategy to strengthen DNSEs market positioning and brand credibility.
  

• Oversee integrated campaigns across social media content PR KOL/KOC partnerships and digital platforms.
  

• Leverage owned content assets and social channels to support brand awareness investor education user engagement and business growth.
  

• Manage marketing and media booking activities related to listed companies and partner campaigns where relevant.
  

Budget & Performance Management

• Manage and optimize an annual marketing budget
  

• Set clear KPIs for each marketing function and track performance against business goals.
  

• Improve marketing efficiency and support the acceleration of annual growth targets.
  

• Provide regular reporting and strategic recommendations to the executive leadership team.
  

Requirements

Requirements

• Strong general marketing background across brand campaign PR social media content digital and partnerships.
  

• Solid growth foundation with exposure to user acquisition performance marketing retention CRM or app/product marketing.
  

• Preferred experience in fintech securities digital banking payment wealthtech or tech product/platform businesses.
  

• Data-driven mindset with the ability to track funnel performance CAC/CPA conversion retention and ROI.
  

• Proven ability to manage cross-functional teams work with senior stakeholders and balance brand building with measurable business growth.
  

Preferred Background

• Experience in fintech securities banking apps payment platforms e-wallets...
  

• Track record of scaling user growth improving activation/retention or managing large-scale digital marketing campaigns.
  

• Experience managing both creative/content teams and growth/performance teams.
  

• Good understanding of retail investors financial services users or mass digital consumer behavior.
  

Required Skills:

Education Bachelors degree in Economics Finance Securities Accounting Auditing Banking or related fields. Possession of a securities practicing license/certification. Knowledge / Expertise Strong understanding of financial and securities markets. Solid knowledge of institutional investor behavior. Experience 510 years of experience in Institutional Client Development/Sales Asset Management Fund Management or Investment Banking at banks securities firms or fund management companies. Skills Ability to perform under pressure and meet sales/revenue targets. Excellent communication negotiation and relationship management skills with a client-first mindset. Strong English proficiency in communication presentations and report writing. Professional attitude and work style. Strict compliance with internal policies and applicable laws/regulations. Strong commitment to confidentiality and client data protection. Ability to collaborate effectively across functions/departments to achieve shared goals.

Employment Type : Full Time
Experience: years
Vacancy: 1