Lead User Acquisition (Mobile Games) Remote Vietnam

Tasks

Location: Vietnam (Remote)
Employment Type: Full-time/Freelancer

About the Role

Were looking for a Lead User Acquisition to drive the growth of our mobile game portfolio across global markets. Youll own the UA strategy from planning and execution to creative testing analytics and budget optimization with a strong focus on profitable scaling.

What Youll Do

• Lead the overall UA strategy for mobile game titles across Tier 1 and emerging markets.
• Plan launch and optimize campaigns on Meta Google UAC TikTok AppLovin Unity Ads and other performance channels.
• Manage large advertising budgets and maximize ROAS LTV and user quality.
• Build a structured creative testing framework with designers and video editors to continuously improve CTR and IPM.
• Analyze player cohorts and optimize campaigns using CPI ROAS Retention ARPU LTV Payback Period and IPM.
• Collaborate with Product and Game Design teams to improve monetization and player retention.
• Identify new growth opportunities through channel expansion market testing and audience segmentation.
• Mentor UA specialists and establish best practices for campaign management and reporting.

Requirements

What Were Looking For

• 4 years of experience in User Acquisition or Performance Marketing for mobile games.
• Proven track record of scaling casual puzzle hybrid-casual or mid-core games profitably.
• Hands-on expertise with Meta Ads Google Ads TikTok Ads AppLovin and Unity Ads.
• Strong understanding of mobile gaming KPIs: CPI ROAS LTV Retention ARPU CTR and IPM.
• Experience managing monthly UA budgets from $100K.
• Data-driven mindset with strong analytical and experimentation skills.
• Excellent communication skills and ability to work independently in a remote environment.

Nice to Have

• Experience with AppsFlyer Adjust Firebase or Tableau.
• SQL knowledge for campaign and cohort analysis.
• Experience launching games globally (US EU SEA).
• Leadership experience managing a UA team.

Benefits

100% Remote within Vietnam

Competitive salary performance bonus

High ownership over UA strategy and budget

Work on globally launched mobile games with an experienced product team

Experience: years
Vacancy: 1