GTM Strategy & Ops Lead

Connect with us to connect the world.

12Go, being a part of  Travelier group, is the leading multimodal online travel agency based in Bangkok, Thailand. Founded in 2012, we offer train, flight, bus, and ferry tickets, as well as transfers, insurance, and other travel products globally.

Own the multi-market GTM engine for 12Go across Thailand, Vietnam and other Asian markets. You set portfolio strategy and quarterly sequencing, hold cross-country decision rights on trade-offs, and turn plans into revenue, tickets, CVR, and margin.

You institutionalize the mechanisms—one GTM roadmap standard, multi-market GTM forums, monthly country reviews, and a sharp country digest template—so teams execute with speed and clarity.

You work closely with the Supply teams on tier-1 partnerships with inventory commitments or inventory allocation and premium visibility, orchestrate market-facing plays, and de-risk operations to protect continuity during peaks.

This is a bar-raising, non-people-manager role : you don’t line-manage the Manager, but you set standards, coach peers, and make portfolio-level calls.

Responsibilities

Strategic Coordination & Governance

• Set quarterly multi-market GTM strategy and 6–8-week sequencing; define what ships / launches, where, and in what order across markets.
• Maintain the portfolio GTM roadmap standard (owners, dependencies, critical path, risks, decision checkpoints); co-run multi-market GTM forums; the Manager runs country stand-ups.
• Mediate Product / Marketing / Supply / CS trade-offs using DACI / RACI; make final cross-country calls when data is ambiguous; escalate with options and impact ranges.

Commercial & Partnerships Execution

Operations & Continuity

Intelligence & Reporting

Outcomes / KPIs

Requirements

Benefits

What should I do to dive into 12Go company culture?

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