BRAND MARKETING MANAGER

• We are looking for a Brand Marketing Manager to write the next chapter of one of today’s global top coloring brands, loved across the US, Europe, the Americas, and Australia.
• We’re after a storyteller with a sharp eye, a soft heart, and a love for building brands that feel like a warm hug! If you believe in the magic of calm, cozy vibes, and creativity that soothes the soul – we might just get along.

KEY RESPONSIBILITIES

A. Build Brand & Marketing Strategy

• Analyze market trends, customer behavior, and competitors to shape long-term and short-term marketing plans.
• Lead integrated marketing campaigns across platforms — from Amazon to Instagram — to boost brand awareness and
  reach.
• Craft a consistent brand story that resonates emotionally and stands out creatively.

B. Manage Brand Identity & Consistency

• Own and evolve our brand identity — visuals, tone of voice, and storytelling across all touchpoints.
• Develop a long-term brand management plan, including repositioning or expansion as needed.
• Strengthen brand loyalty through thoughtful customer programs and personalized content strategies.

C. Lead Campaign Execution & Optimization

• Set clear KPIs for every campaign — track awareness, affinity, loyalty — and optimize as you go.
• Analyze results, build insights, and report regularly on how the brand is growing and performing.
• Be hands-on in improving both creative and business impact.

D. Grow & Inspire a Creative Marketing Team

• Build and lead a small, passionate marketing team that thrives on collaboration and creativity.
• Foster a culture of innovation, shared purpose, and mutual growth.
• Mentor and guide team members to stay aligned with brand principles and evolving trends.

E. Manage Brand Risks

• Develop a brand risk management process — monitor platforms, identify red flags early, and take timely action.
• Lead brand reputation efforts and handle media issues or crisis scenarios with grace and clarity.

KEY BENEFITS

Salary and Bonuses

• Range salary: upto Gross 90,000,000 VND per month, plus a 13th-month salary and an annual profit-sharing bonus.
• Annual performance evaluation and salary adjustment.
• Monthly attendance bonus of 300,000-500,000 VND.
• Longevity bonuses.

Allowances

• Insurance coverage starting upon official employment.
• Premium PVI Health Insurance covering both employees and family members.
• Laptop provided from the first day of work and free parking.
• Comprehensive wellness support with an annual budget
  of 5 million VND/year.
• 16 annual leave days + extra seniority leave.
• 03 WFH days/month.
• Learning & Development fund up to 20 million VND/year.
• Annual health check-up valued at 1.5-2 million VND per employee.
• Annual leave and other holidays as per regulations.
• Annual team-building activities to enhance team spirit.
• Internal engagement activities: Friday events, Year-End Party, Mid-Autumn Festival, Women’s Day (Oct 20, Mar 8), Men’s Day (Apr 6), etc.

Capacity Development

• Orientation training and a “Buddy” to support you throughout the probation.
• Opportunities for personal and professional development through regular training activities focused on enhancing professional and soft skills.

Working Environment

• Focus on goal orientation, initiative, and responsibility in work.
• Promote kindness through harmonious and honest communication.
• Encourage kind words through listening, positive feedback, and constructive criticism.
• Foster kind actions by supporting teammates and expressing gratitude for the assistance of coworkers.

Working Hours

• Monday to Friday, 8:30 AM – 6:00 PM (with a 1.5-hour lunch break). Saturday mornings may be required, with the option to work remotely or at the office, depending on the workload.