Content & Channel Specialist

Ho Chi Minh, Viet Nam
Pfizer
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  • Owns specific digital channels and responsible for maximizing the customer experience through engagement activities and content delivery.
  • Closely align with Marketing (CBM / CBL) to ensure consistency for brands across channels

ROLE RESPONSIBILITIES

General

  • Works with CBLs and other commercial roles to develop holistic omni-channel strategic plan for market
  • Provides a consistent One Pfizer approach to deliver cutting-edge channel orchestration and content development best practice based on local knowledge and experience, e.g.,
  • Channel support, analytics and utilization of SEO / SEM
  • Content format and delivery to meet local customer needs
  • Works with CBL, Patient and Healthcare Experience team (P&HX) and other commercial roles to translate strategy and tactics into yearly content plan
  • Advises CBLs on how to orchestrate the use of approved channels by customer type, considering their affinity to ensure the best experience possible for the customer
  • Introduces CBLs to A / B testing, trains them in it and ensures a rapid iteration of content with customers
  • Audits content proposal and provide recommendations on how to make content omni-channel adapted
  • Develops omni-channel best-practices & trainings and actively brings to them to markets in collaboration with global and regional functions
  • Develops trainings to create / enhance agile, omni-channel content creation capabilities in collaboration with L&D

Vietnam-specific :

Responsible for launch of

including content calendar and effectiveness of channel with HCPs

Partner with CBL on

content calendar. CCS owns the channel, CBL owns the brand so alignment is essential to success

  • Responsible for CEP execution for Zalo and Facebook
  • Support Pharma Group with suggestions to improve regulations regarding digital channels and content
  • Become a subject matter expert (SME) on all VN content rules
  • Establish and / or streamline new content usage pathways

QUALIFICATIONS

  • 5+ years of commercial experience, preferably in pharmaceutical marketing or sales
  • Understanding of the rules / regulations governing pharmaceutical content in Vietnam
  • Prior digital marketing experience including experience in search engine optimization, paid search, paid social media (paid posts), organic search and organic social
  • Strong understanding of digital channels and the strategic choices companies should make to maximize brand impact within each channel
  • Proven experiences in Multi-Channel Marketing Planning, Execution and Measurement
  • Prior experience utilizing analytics from digital channels including email campaigns and social campaigns
  • Ability to extract key signals from metrics and KPIs to evaluate and optimize the performance of channels and campaigns
  • Strong ability to manage multiple projects and timeframes in a complex organizational structure
  • Strong strategic thinking, analytic, interpersonal, influence and communications skills
  • Strong partner relationship and collaboration skills - ability to generate credibility with senior stakeholders
  • Strong English and Vietnamese language ability (written and spoken)
  • Educated to Bachelor’s degree level or equivalent

ORGANIZATIONAL RELATIONSHIPS

  • Category Leads and Marketing Teams,
  • Global Marketing (5 stakeholders),
  • Regional Digital (2-3 different stakeholders),
  • Global Digital (5-7 different stakeholders)
  • External Vendors (3-4)

Work Location Assignment : Flexible

LI PFE

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