Google Analytics Specialist

Global Fashion Group is the leading fashion and lifestyle destination in growth markets across LATAM, SEA and ANZ.

From our people to our customers and partners, we exist to empower everyone to express their true selves through fashion.

Our three e-commerce platforms : Dafiti, ZALORA and THE ICONIC connect an assortment of international, local and own brands to over 800 million consumers from diverse cultures and lifestyles.

GFG’s platforms provide seamless and inspiring customer experiences from discovery to delivery, powered by art & science that is infused with unparalleled local knowledge.

As part of the Group’s vision is to be the #1 online destination for fashion & lifestyle in growth markets, we are committed to doing this responsibly by being people and planet positive across everything we do.

Since launching in 2011, THE ICONIC has redefined the future of retail in Australia and New Zealand.

As the leading fashion, sports and lifestyle e-commerce destination in the region, our e-commerce platforms (Retail, Marketplace and Services) provide a seamless and  inspiring end-to-end customer experience through our own technology innovations.

We stand for benchmark-setting customer service, delivery options, returns policies, and curation of brands.

We are a diverse and dynamic community of over 1,000 people working towards our purpose “To bring on the future of shopping”.

THE ICONIC is people and planet positive, and we strive towards creating a positive impact in the world by driving genuine and meaningful change for the better of all communities involved.  For more information visit : www.global-fashion-group.com THE TEAM At GFG, Technology is core to long-term success and is a crucial enabler of a great Customer Experience.

We are a mix of experts in fashion, logistics, data analytics, marketing, and design, guided by business consultants and tech geniuses – everyone contributes to the success of GFG.

Our Engineering Department plans, builds and maintains the technology that drives high traffic ecommerce platforms.

Our ability to deliver fast, safe and scalable solutions is critical in delivering first-class experiences to our customers.

Our teams are organised by business domain and take ownership of everything they do in a you built it, you own it, model.

SCOPE OF ROLE We’re looking for a GA Specialist who will own, manage, and customise our Google Analytics (GA4) and Google Tag Manager (GTM) capabilities end-to-end.

Sitting within Engineering, you’ll establish and enforce the tagging cadence and best practices, govern changes through version control and reviews, and ensure our analytics platform is optimised, reliable, privacy-safe, and trusted.

You’ll partner closely with the Data team to ensure clean, well-modeled clickstream data in BigQuery that powers product, CX, and growth decisions.

Industry Trends and Best Practices : Stay up to date with the latest industry trends, emerging technologies, and best practices related to GA4 and data analytics as a whole.

Google Analytics Expertise : Leverage your comprehensive knowledge of both Universal Analytics and GA4 to track, measure, and report on key performance indicators (KPIs) and metrics that align with business objectives.Experience in setting up and customising tags, measurements and events within the GA4 platform with engineers.  Tag Implementation : Lead GA4 / gtag.js / GTM and Server‑side GTM implementations; design robust data‑layer contracts; implement across web and mobile apps alongside engineers Data Validation : Develop and execute thorough testing plans to validate the accuracy and integrity of data in GA4, continuous validation and regression testing during product changes and tag releases.

Data Visualisation : Develop visually appealing and insightful dashboards and reports using data visualisation tools (e.g., Looker, Looker Studio) to effectively communicate findings and trends to stakeholders.

Cross-functional Collaboration : Work closely with cross-functional teams, including Data, Trade, Marketing, Product, and Engineering to provide analytical support, answer ad hoc data-related queries, and contribute to data-driven decision-making processes.

WHAT IT TAKES 4+ years in digital analytics with deep GA4 expertise across web and app.

Strong GTM and Server-side GTM experience Strong analytical and problem-solving skills with the ability to extract insights from complex data sets.

Comfortable partnering with engineers; can read JSON payloads, review product requirements, and write clear tagging specs.

Excellent communication and presentation skills, with the ability to effectively convey complex data findings to non-technical stakeholders.

Detail-oriented with a commitment to data accuracy and quality.

Ability to work independently and collaboratively in a fast-paced, deadline-driven environment.

Ways to stand out from the crowd Degree in Computer Science, Statistics, Information Management or other relevant technical field or equivalent work experience.

Experience with A / B testing methodologies and tools.

Experience with Javascript and / or Python programming.

Experience in e-commerce and / or retail.

Familiarity with affiliate program integrations (e.g.

cashback, partnerize) WHAT WE OFFER YOU The ability to cross train into DevOps / Platforms or Data Engineering The unique opportunity to have a serious impact on a growing organisation A dynamic working environment shaping the face of fashion e-commerce in growth markets Work closely with a global talent pool with international mindset  #1 IT company to work for in Vietnam in 2021 Best practice scaled agile engineering Amazing office and great culture!

Massage chairs, table tennis, video game room, quarterly team events, yearly company trip, end of the year party Hybrid working environment and work from home set up allowance Clear career progression plan and support English classes Macbook or laptop when you start Social insurance, medical insurance & health insurance 13th month salary 15 days of annual leave, 30 days of sick leave / mental health, 1 day of occasion leave Support for Gym membership Apply today and join GFG in this exciting role shaping the face of fashion e-commerce!

Global Fashion Group embraces diversity and equality of opportunity.

We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills.

We believe that the more inclusive we are, the better our work will be.

We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics.

We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.

Apply today and join GFG in this exciting role shaping the face of fashion e-commerce!

Global Fashion Group embraces diversity and equality of opportunity.

We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills.

We believe that the more inclusive we are, the better our work will be.

We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics.

We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.

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