Marcom Executive

The Marketing Communications Executive provides advertising, promotions and public relations support for various portfolios in the property. The position supports the compliance of corporate brand guidelines across marketing channels and departments, conducts market profiling and analyses market findings and marketing channels to support marketing strategies formulation. The Marcom Executive assist in designing marketing content, develops collaterals for marketing campaigns, executes marketing and media-related activities and events, and analyses the performance of marketing campaigns. The position is also responsible for coordinating customer engagement efforts and executing measures to enhance customer experience across marketing platforms.

THE ROLE

• Analyse market research findings on Capella brand awareness and association
• Analyse market research findings to support the development of marketing strategies and plans
• Analyse media and market data to identify appropriate media options and key target audience for communication
• Analyse performance of marketing campaigns and achievement of key performance indicators to identify areas of improvement
• Analyse website traffic, e-commerce data, and digital and social media platforms to identify marketing opportunities
• Assist in developing editorial content, design layout and printing specifications of collaterals
• Assist in developing press releases and media kits for distribution to targeted media partners
• Categorise contact databases according to target market segments
• Collaborate with internal stakeholders on Capella brand guidelines
• Collaborate with vendors and creative agencies on project requirements
• Conduct market profiling to identify potential market segments
• Coordinate and collate responses for media queries
• Coordinate customer engagement efforts via digital and social media platforms
• Design marketing content for traditional, digital and social media campaigns according to design concepts and ideas
• Execute marketing campaigns and media-related activities and events
• Execute measures to enhance customer experience across traditional, digital and social media platforms and customer touch points
• Execute production and distribution of marketing collaterals and paraphernalia
• Gather data to generate commercial insights to support the development of marketing plans
• Maintain the performance of organisation's website and digital and social media platforms and their adherence to Capella brand guidelines
• Monitor social media platforms on user opinions and follow up with appropriate actions
• Perform analyses of reputation risk to determine business impact to organisation
• Perform data analyses on the performance of marketing channels
• Prepare marketing reports for tracking and analyses
• Report budget utilisation and spending
• Support the development of Capella brand guidelines according to overall brand image

TALENT PROFILE

Qualification

Work Experience

Technical Skills