Country Manager of Marketing Operations

Responsibilities

• Define and implement Vietnams end-to-end marketing operations strategy , aligned with regional / global direction.
• Lead digital-first initiatives across performance marketing, SEO, CRM, automation, paid media (Meta, Google, TikTok), and website management.
• Build and execute annual and quarterly marketing calendars, campaigns, and investment plans .
• Oversee cross-functional execution across Content & Social Media, Event Operations, Digital Marketing, and Contact Center.
• Drive innovation by piloting new channels, partnerships, and technologies with potential to scale regionally.
• Own Vietnams marketing KPIs , ensuring measurable ROI across digital, content, events, and customer engagement.
• Manage marketing budgets, forecasts, and vendor compliance.
• Act as a strategic advisor to both country and regional leadership.
• Inspire and coach a team of 4 functional managers and 4050 staff, building expertise in digital, content, and event marketing.

Requirements

Essential

Preferred