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Social Media Specialist (Strategy Oriented)-Ho Chi Minh

Social Media Specialist (Strategy Oriented)-Ho Chi Minh

LazadaVietnam
19 ngày trước
Mô tả công việc

Department : Marketing & Communications Location : Vietnam Department : Marketing & Communications Location : Vietnam Job Description >

Strategic Social Planning

  • Lead the development of monthly and campaign based social media calendars that align with brand objectives, category priorities, and audience interests.
  • Translate marketing briefs into Social platform specific strategies, ensuring messaging consistency and relevance.
  • Partner with cross-functional teams to align social initiatives with broader marketing goals and ensure integrated execution.

Campaign & Content Development

  • Drive the concepting and coordination of multi-format content tailored to each channel, audience segment, and campaign objective.
  • Oversee end-to-end content workflow from briefing to delivery, ensuring on-brand messaging, creative integrity, and timely execution.
  • Ensure platform best practices and trends are applied in content formats, posting strategies, and audience engagement tactics.

    • Performance & Paid Support

  • Support paid social campaigns with organic synergy, focusing on content readiness, audience alignment, and funnel impact.
  • Track and interpret campaign performance metrics to inform planning and creative iterations.
  • Contribute to regular reporting with actionable insights and data-driven recommendations.

    • Agency & Stakeholder Management

  • Act as the key point of contact for external agencies and content partners, KOL booking, ensuring clear briefs, timely feedback, and alignment with brand standards.
  • Evaluate content proposals and production quality, providing strategic direction and optimization suggestions.
  • Ensure that agency performance and output meet agreed KPIs and timelines.

    • Market & Platform Intelligence

  • Continuously monitor social media trends, competitor activity, and consumer behavior to proactively identify opportunities.
  • Lead internal sharing of insights, campaign learnings, and global best practices to enhance future planning and execution. Job Requirements Requirements / Qualifications(must have)
  • Bachelor’s degree in Marketing, Communications, or related field.
  • 3+ years of experience in social media planning and execution, preferably in fast-paced environments.
  • Strong ability to turn marketing goals into strategic social content plans.
  • Proficient in social and analytics tools (Meta, TikTok Ads, etc.).
  • Familiar with paid media support and performance optimization.
  • Creative thinker with attention to content quality and brand consistency.
  • Strong communicator; experienced in cross-team and agency coordination.
  • Skilled in managing multiple deadlines and content calendars.
  • Up to date with social trends, formats, and platform best practices.
  • Experience with KOL / influencer content is a plus.
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    Specialist Strategy • Vietnam