Customer Marketing Manager

Job Summary

At Suntory PepsiCo VietNam Beverage, we are committed to creating a diverse, equitable, and inclusive workplace for all employees. We strive to provide equal opportunities for employment, development, and advancement regardless of race, color, religion, gender, gender identity or expression, sexual orientation and age. We are continuously working to cultivate an environment that is free from discrimination, harassment, and bias, and we welcome all individuals to apply for roles at Suntory PepsiCo.

Role : To deliver overall KPI of Modern Trade - On-premise (OP) to Develop & Deliver Brands objectives per Channel / Customer (including volume, revenue, profitability etc) via Brand ITM activities, customer JBPs, insight based categories development / customer development actvities

Job Responsibilities

1. Develop & Deliver Brands objectives for OP channel

• Develop category / brand strategy & objectives per OP channel (50% of business; stores : 85% of stores contribution
• Develop & Executecategory / brand guidelines in terms of visibility, brand engagment / communication, pricing, for OP channel based on insights of channel and shoppers
• Plan, Develop & ensure execution New Launch plan and build New products in 6 months with KPI, tracking and action plans accordingly
• Plan, Develop & ensure execution Brand ITM deployment for OP channel with effective costing
• Maximize Digital Marketing
• Plan, Monitor & control effectively Budget : A&M Push, POSM production, TOT etc.
• Call on all customer wiring assignments as planned and as per customer wiring matrix to build good relationship with customers and to get insights from customers

2. Customers JBP

3 Channel / shopper insight based Category management & development

4. Identify & Win New Business : Identify and evaluate new business opportunities (new launch / portfolio / ideas / POSM innovations) & ensure exectuion

5. Other tasks assigned by line managers / business

Skills and Experience

Category Management & Development including Revenue management

LI-DNI

Please send your application to

Please kindly note that only shortlisted candidates will be contacted.

Our DEI Commitment

At Suntory, we recognize that diverse knowledge, perspectives, and backgrounds contribute to our collective success. We are committed to fostering a diverse, equitable, and inclusive workplace where all individuals can bring their whole selves to work every day, regardless of race, color, religion, gender identity or expression, sexual orientation, age, or any other protected characteristic.

Our recruitment and selection processes are designed to highlight what Suntory offers as an employer while allowing candidates to share their unique skills and experiences. We understand that career trajectories vary, and if you believe your experience / background can benefit our team, we encourage you to apply. We endeavor to make our interview process as inclusive as possible and offer reasonable accommodations as needed. Together, we can cultivate a workplace where everyone can thrive and propel our mission of Growing for Good.