Marketing Director

B2B Pricing Strategy :

Demonstrated expertise in developing pricing models for B2B products or services. Ability to analyze market dynamics, competitive landscape, and customer behavior to set optimal pricing structures.

Website Development and Optimization :

Proficiency in website design, user experience (UX), and conversion rate optimization (CRO). Experience with content management systems (CMS) and e-commerce platforms.

Data-Driven Decision-Making :

Comfortable working with data analytics tools to track website performance, user behavior, and conversion metrics. Adept at using insights to refine pricing strategies and improve website effectiveness.

Industry Knowledge :

Familiarity with SaaS industry trends, customer pain points, and competitive benchmarks. Understanding of subscription-based pricing models and value-based pricing.

Collaboration and Leadership :

Proven ability to collaborate with cross-functional teams (product, sales, finance) to align pricing strategies with overall business goals. Strong leadership skills to guide marketing teams in executing pricing-related initiatives.