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Trade Marketing Manager Modern Trade Channel
Perfetti Van MelleVN30+ ngày trước
Loại công việc
- Từ xa
Mô tả công việcBuild and synchronized channel activities to deliver brand / company objectives. Manage trade spend, tracking and measure effective spending across accounts in Modern Trade Work with field sales team for excellent operation, ensure new launch, focus agenda well executed. Lead channel review to definite issue / opportunities of each sub-channel (Hypermarket / Supermarket – Ministore – CVS), well matching with brand objectives with customer needs to drive business growth. Develop customer & shopper insights for total channel. Translate insights into business opportunities Work with regional team and Modern Trade customers in projects such as Spaceman, seasonal campaigns… Prepare promotion volume with attention to market performance, brand focus Validate baseline by channels / accounts, segments (SKUs if required) and work on assumptions as input for rolling 24-month forecast and work on continuous forecast accuracy improvement across stakeholders, and come up with plan to cover gap / opportunity with speed Co-ordinate with Marketing and Demand teams to plan NPDs’ forecast with clear assumptions and conduct evaluation on periodical basis Support team to prepare selling story with key stakeholders / customer to win in key event Prepare monthly and quarterly plan in monthly meeting with cross functions Provide input for marketing to build budget, scheme and communication plans Work out the brief for BTL agencies and sales team In charge of in-store POSM design, briefing POSM for production and installation in store Lead initiative channel activities to build customer loyalty and to manage channel conflict Build promotion strategy for different sub-channels, store types (HM,SM, Ministore, CVS) Lead and support team the communication to internal and external Manage POSM production gift sourcing, complied with company process and policy Conduct ROI and post-promotion evaluation Be Champion for cross channel projects Provide coaching and support for subordinates Conduct frequent performance review, identify capability gap and help subordinates on career development plan Drive compliance among the team Degree in Marketing / Business Administration At least 5-year experience in Trade Marketing Proven cross-channel experience is a must Profound knowledge of Trade Marketing, Customer Marketing, and Category Management knowledge is mandatory Marketing experience is a plus Strong leadership skill Analytical skills Managing interfaces with Marketing & Sales accountability is a fundamental SOL for the job. Must have the ability to tackle complex situations, evaluate alternative courses of action, and provide fact base solutions / recommendations Excellent communication in Vietnamese and English Must be able to effectively relate with multiple levels of management, both internally and externally
1. BASIC PURPOSE OF THE POSITION :
- Elevate Trade Marketing as strategic commercial function in the company with the objective to maximize Net Sales and Contribution Margin of the Company by managing all aspects of in-store execution, shopper insights and channel-specific customer management.
- Should work in close partnership with Sales and Marketing functions and in alignment with key commercial strategies - while providing an independent view on trade marketing strategies and priorities.
- As a member of PVM Vietnam management team, participates in overall management of the business and organization.
2. PRINCIPAL ACCOUNTABILITIES :
Lead trade plan for total channel
Work out monthly rolling tasks for total channels
Co-work with marketing team in launch / re-launch and consumer promotion activities
Develop and lead all trade promotions
Coach, supervise and manage performance of Direct reports
3. JOB REQUIREMENTS