Talent.com
Lời mời làm việc này không có sẵn ở quốc gia của bạn.
Associate Brand Manager

Associate Brand Manager

Perfetti Van MelleVN
20 ngày trước
Mô tả công việc

JOB DESCRIPTION

Brand management :

  • Managing the strategic & execution of and big budgeted brands of the company
  • Plan, develop, organize, implement, supervise and evaluate marketing and advertising programs to stimulate consumer demand for a specific range or group of products, to achieve volume and profitability targets
  • Oversee market research and analysis, promotions, and advertising associated with assigned brands assesses their success against plan
  • Co-ordinating marketing campaigns with sales activities.
  • Creation and publication of all marketing material in line with marketing plans.
  • Support planning and implementing promotional campaigns.
  • Prepare all marketing campaigns across mediums.
  • Monitor and report on effectiveness of marketing communications.
  • Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives
  • Coordinate regularly with Technology, QC, Sales, Production functions on design, distribution, and product specifications / changed as needed
  • Guarantee the strong development of assigned brands including Brand Margins, Brand Awareness, Brand Reference, New Product Development, Product Innovation

NPD planner :

  • Build, monitor and control timeline of all NPD projects after Brand managers send out an official project brief
  • Work with cross functions to ensure each milestone is delivered (concept evaluation / sales estimation / GM% calculation / Packaging and product trial / test / commercialization…) and a launch is secured on time
  • Familiarize with in-depth knowledge of production process and be able to on and highlight bottle necks issues for immediate actions
  • Delivering project reports to all stakeholders at regular intervals on progress, problems and solutions
  • Provide regular project updates to Marketing Director
  • Keeping records and ensuring a full and complete record of the project at each stage
  • Strategic Input : Brand vision and direction + Market trends and customer needs.
  • Project Priority and Selection : Achieve effective ROI in portfolio project & Manage project success rate (on time, on budget, within scope).
  • Portfolio Performance and Efficiency : Portfolio Vitality Index, Portfolio Schedule Adherrence, Portfolio budget variance, Number of portfolio replanning cycles.
  • Lead the development and refinement of the PVM product portfolio : Leverage consumer research and market analysis to identify opportunities, ensuring alignment with category entry points.
  • Implement a robust Project Management Process : Drive the product development lifecycle from ideation to launch and beyond, maintaining clear timelines and keeping the Product Master Plan up-to-date.
  • Foster cross-functional collaboration : Work closely with Trade Marketing, P&T, Operations, and Finance throughout the PMR and IBP processes, ensuring alignment and optimizing product strategies.
  • Manage NPD volume forecasting : Own the creation and ongoing refinement of NPD volume forecasts based on documented assumptions, updating them through each stage of the PMR process.
  • Evaluate NPD performance : Utilize standardized evaluation templates to assess the success of new products, conducting thorough quality analysis and documenting all findings.
  • Become a data analysis expert : Master the analysis and consolidation of market research data (Kantar, Nielsen), product test results, and internal data to support informed business decisions regarding the PVM product portfolio.
  • JOB REQUIREMENT

  • Degree in Marketing / Business Administration related.
  • At least 1 yr experience in brand management & execution
  • Good Presentation
  • Good Communication (both oral & written in Vietnamese & English)
  • Excellent use of PowerPoint, Excel, Word.
  • Tạo cảnh báo việc làm cho tìm kiếm này

    Brand Manager • VN